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September 25, 2007

Give it its Dew

How a clear lemon drink justified its existence in a cola portfolio. The folks at PepsiCo India may well remember 2007 as the Year of Mountain Dew. This year, the clear lemon drink s share of the carbonated soft drink market went up to 5 per cent the brand s highest-ever since its 2003

From Give it its Dew

Posted by Stephen at September 25, 2007 04:33 PM